Online Contest Management

BelWo’s Online Contest Marketing

BelWo’s contest management team carefully creates internet marketing campaigns of contests to suit each client’s specific demographics and target audience. We make certain your online contest is successful, engaging and easy to navigate with our specialized SEO (Search Engine Optimization) and internet marketing services.

When BelWo launched an online MBA Scholarship competition for a prestigious university, the school’s name was searched thousands of times more on Google alone. As our client can confirm, a successful online contest management campaign has lasting positive results, with branding and sales that surpass the prior year.

It is now a widely known fact that online contests are an extremely popular activity among Internet users. Online contests fall just behind email, search engine searches and the researching of products and services in terms of Internet frequency and popularity.

Online Marketing of contests

Online marketing of contests have become an attractive method of selling and branding among advertisers. Even consumer goods companies have realized the value of this promotional tool. One could hypothesize that the increase in consumer interest in online contests is attributed to an increased number of contests now being launched daily on the internet.

The benefits of running contests online are quite apparent. Most importantly, they make gathering targeted consumer information a much simpler task. They create a positive consumer connection with your brand by offering generous rewards for the data volunteered. They can be extremely successful at developing customer mailing lists and they can facilitate an increase in product sales. In addition to offering a significant prize, smart business professionals can also provide participants with coupons and service discounts to attract new customers and motivate repeat business.

Online contests are also a distinctive way to inform consumers of new services and products while generating interest in them. When a company has a new product or service to launch, developing a contest to showcase it is an ideal method for generating buzz and excitement. Online contests are an excellent way to get the word out on the street. Having loyal customers spread the buzz regarding your contest is one of the top ways to give it credibility in the eyes of potential customers. A contest with authenticity and positive buzz is a contest earmarked for success.

Contact BelWo today to discuss a customized, contest strategy that best fits your long-term marketing goals.

Benefits of an Online Contest

If large corporations hold online contests, as a way to increase sales and brand awareness, why shouldn’t you?

Online contests have been used by major corporations to involve and engage their customer base, increase sales and generate positive buzz around a new product or service. However any size organization can undertake, both inexpensively and expeditiously, product development, marketing, customer service related affairs, brand awareness and sales by holding an online contest.

Here are some main reasons to hold an online contest:

• Develop potential client lists: When a participant enters your competition make certain to gain their email address. This is important, not only as a means to contact the winner, but also as an avenue from which to build a perspective client list. Make sure to ask for permission to contact the participants again. This can easily be achieved with a simple box that must be checked or un-check to receive or not receive future promotional materials.
• Reinforce customer relationships: By giving your clients an opportunity to win a significant reward or exclusive offer demonstrates that you value their loyalty and business. Offering a discount on the next service or product purchased is always very much appreciated.
• Drive more traffic to your website: A great way to increase traffic to your website is by promoting a contest. Watch your traffic dramatically increase when you post your competition on blogs, social networking sites and targeted forums with a link.



• New product launch buzz: Major buzz needs to be created in launching a new product or service. Magazine articles, editorials and press coverage are standard methods of generating buzz. The Internet provides a viral marketing capability that is unmatched. An online contest can reach hundreds of thousands of people from just one targeted posting. Imagine the possibilities and opportunities if you post your contest and prize on hundreds of targeted outlets.
• Discover customer preferences: Your customers are your greatest asset when it comes to new ideas for desired products or improved service needs. Offer them an incentive with an innovative contest that gives them a reward for their ideas.
• Gather marketing research data: Gain feedback before rolling out a new product, service web design or updated logo. Increase your response rate by holding a contest that rewards volunteered data.
• Inspire your employees: Add a little fun into the workplace. You don’t have to spend a lot of money on a contest or the prize for that matter. Think of how motivating it would be to simply offer your employees the chance to win a day off!

A contest with authenticity and positive buzz is a contest designed for success. Contact BelWo today to discuss a customized, contest strategy that best fits your long-term marketing goals.