Ensuring an ROI on Your CCM Investment

Recently, an article I wrote, How to Leverage Tech in Customer Communications,” was published in Insurance Thought Leadership. It talks about the challenges inherent in communicating with customers who may carry different products (e.g. life insurance, health and disability etc.) with a single insurance company. When it comes to producing varied documents, issues arise as to how to coordinate multiple, separate applications, systems and processes to produce communications that are consistent and show they understand the relationship the recipient has with the enterprise.

Understanding whether your customer communications management (CCM) technology can take information from disparate systems and work from a single, coordinated platform to create customer-centric, relevant content is important. Going a step further, having software that allows for easy integration with existing systems, data and content sources is critical. And if you have it, are you taking full advantage of what it can do for you? Here is where BelWo comes in. We can help optimize the right use of your system to provide the foundation for strengthening relationships with your customers across all contact points.

If you are a Quadient user, having the ability to operate and manage the investment you have made in Quadient Inspire is important. Quadient is a powerful CCM tool that can bring everything together into a cohesive workflow. However, you still must invest time to figure out the best way to build your communications in Quadient and leverage its rich feature set. BelWo offers a CCM team that has mastered the latest Quadient Inspire tools. Our business is focused on helping your IT team develop workflow processes that will produce consistent content across multiple communications platforms: print, e-mail, mobile and social media.

The right use of your system can provide the foundation for strengthening relationships with your customers across all contact points. With the ability to access a whole view of the customer, you can use mission-critical documents—like statements, bills, enrollment kits and correspondence—to cross-sell and up-sell additional products and services, and lines of business (LOBs) can reinforce brand identity and representation of the organization.

CCM technologies can be complex. Reaping the rewards and earning ROI on your investment requires the ability to operate and manage CCM effectively.


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