Make Room CCM—It’s Now All About CXM

For several years now, the role physical mail plays in the communication journey has been challenged. With the advent of mobile phones, almost every person in each corner of the globe has a tiny computer in their hand. While paper continues to be part of the customer communication equation, it is no longer all of the equation. Customer communication management (CCM) is now sharing the spotlight with the shiny new kid in town: customer experience (CX) and customer experience management (CXM). The new world of CX is not measured by 8.5 x 11 pages or interested in traditional formats. We now l...