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Optimization of Donation Drive for Major Midwest University

The Challenge A Print Service Bureau Client was working with an University Alumni Association’s Annual fundraising campaign. The project consisted of: 50+ Databases in Various Formats including fixed with, and delimited Conditional Donation Amounts Based on Year Graduated, Past Giving History, and Degree Received Multiple Letter Versions Based on Campus and Degree Earned 6 Preprinted Letterstocks 4 Donation Return Envelopes The client's goals were to streamline the process, while also keeping the uniqueness of the packages through: Creating Fewer Print Files Inc...


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