3 min read

Embracing the Cloud: Advantages of OpenText™ Exstream™ 23.3 Cloud-Native Over On-Premises

Shweta Gupta

Associate OpenText Head

To maintain competitiveness, an organization must offer seamless, digital-first interactions throughout the entire customer journey, from marketing and customer acquisition to onboarding and ongoing service. OpenText™ Exstream™ 23.3 Cloud-Native is a tailored solution that enables customers to operate in any environment. This leading customer communications management (CCM) solution offers fresh functionalities that streamline deployment across the user’s preferred cloud platform.

This blog delves into the advantages that Exstream™ Cloud-Native 23.3 brings to the table, especially in comparison to its earlier on-premises counterparts.

Scalability and Flexibility: Gaining Unparalleled Potential

The prowess of Exstream™ Cloud-Native 23.3 lies in its exceptional scalability. Unlike its on-premises counterparts, which often demand meticulous resource allocation and potential hardware upgrades, Exstream™ Cloud-Native allows organizations to adjust resources according to demand. This ensures optimal performance even during peak times without necessitating upfront hardware investments. The solution is designed with flexibility in mind. Its cloud-native architecture enables organizations to harness its power from any location, eliminating the constraints of physical infrastructure. This flexibility empowers businesses to adapt quickly to changing circumstances, a vital asset in today's rapidly evolving business landscape.

Accessibility and Collaboration: Bridging Distances, Fostering Teamwork

Extstream™ Cloud-Native allows for collaborative content creation processes for marketing, legal, compliance, and other business users, whether they are working remotely or from a corporate office. The unified user interface facilitates web-based design, authoring, and interactive editing, equipping business users with the necessary tools to swiftly deliver new messages and offers to customers. This eliminates the need for IT assistance and accelerates communication deployment. The cloud-native design environment operates without desktop dependencies, ensuring a quicker and more efficient process than that of on-premises solutions, which can restrict accessibility to specific office locations, hamper cross-team collaboration, and impede agility.

Cost Efficiency: Maximizing Resource Utilization

Exstream™ Cloud-Native offers the advantages of enterprise-level communication without the associated complexity or expense. It streamlines the transition to the cloud, granting the benefits of cloud-based CCM while eliminating the need for in-house operational and maintenance costs, intricate upgrades, and the expenses tied to elastic scaling. Users pay only for the resources they utilize. Engineered to manage diverse customer communications across various delivery channels, Exstream™ Cloud-Native enables users to consolidate their CCM needs into a single solution, doing away with costly departmental point solutions. Leveraging container deployment, the software empowers users to select their preferred cloud platform, be it AWS, Microsoft® Azure®, GPC, private, or hybrid setups. The concept of on-demand deployment further enhances flexibility and cost-efficiency. This approach allows users to run the software as needed, scaling the production engine up or down or even powering it off when not required. By minimizing operational costs, cost-effectiveness is improved over on-premises setups, which necessitate substantial upfront investments in hardware, servers, and infrastructure, as well as ongoing operational expenses that can put significant strain on an organization’s budget.

Disaster Recovery and Data Security: Fortifying Reliability

Migrating applications to cloud environments can bring about substantial risk reductions for organizations. When implemented on-premises, data security measures and disaster recovery planning can become even more challenging to establish, considering the additional investments required in backup systems and redundancy planning. On the other hand, an impressive 94% of companies have reported notable enhancements in online security upon transferring data to the cloud. Cloud providers undergo rigorous certifications that encompass data centers and operational security. While these certifications typically pertain to the data center, certain top-tier technology providers possess certifications like SOC and ISO that extend to the application level. This broader scope of certification ensures compliance across all layers of the enterprise solution, enhancing security measures.

Automatic Updates and Maintenance: Simplifying IT Overhead

When the solution is hosted in cloud environments, the responsibility for applying patches and various upgrades shifts to the cloud provider, becoming an integral part of the service. On its own, this single factor presents a compelling incentive to migrate to the cloud. By leveraging this approach, organizations gain the ability to access and implement new features offered by the product without being burdened by the intricacies of managing software upgrades. This eliminates the need for internal teams to oversee and manage complex upgrade processes, freeing up valuable resources and time that can be directed towards more strategic endeavours. The cloud-based model ensures that organizations can seamlessly implement advancements that enhance functionality and efficiency without the hurdles associated with on-premises software maintenance.

Rapid Deployment: Driving Time-to-Value

Exstream™ Cloud-Native streamlines the software lifecycle by utilizing cloud-based infrastructure and services. They eliminate the need for extensive hardware setup and complex configuration processes, allowing organizations to focus on pre-configured virtual resources from cloud service providers. This eliminates the need for extensive hardware procurement, installation, or configuration efforts. Cloud architectures offer modularity and flexibility, allowing services and resources to be provisioned on-demand and the deployment process to be standardized and automated. This accelerates the configuration process, ensures consistency, and reduces the risk of configuration errors, allowing organizations to quickly deploy their software systems and respond to changing market needs, competitive pressures, and emerging opportunities. This aligns with the demands of modern business environments, where agility and speed are crucial. By eliminating hardware setup hurdles, cloud-native solutions enable organizations to bring their innovations to market faster and more effectively.

The adoption of cloud-native solutions offers organizations enhanced operational efficiency and agility. This approach simplifies the process of provisioning, configuring, and launching software, reducing setup times and accelerating the transition from conceptualization to user accessibility. Cloud-based infrastructure and services also offer scalability and flexibility, allowing organizations to adapt quickly to changing demands and seize new opportunities. The cloud infrastructure allows for seamless adjustments to accommodate fluctuating workloads, optimizing performance without upfront investments. Additionally, cloud-native solutions offer automatic updates, enhanced security features, and simplified maintenance, allowing organizations to focus on innovation and strategic initiatives. The benefits of cloud-native technology align with modern enterprises' evolving needs, allowing them to navigate challenges and unlock their full potential in communication management.