CCM

Mastering Content Creation with OpenText™ Exstream™ Content Author

4 min read

Crafting compelling and consistent content can be a challenge, especially for large organizations managing diverse needs. OpenText™ Exstream™ Content Author, part of the OpenText Exstream product portfolio, emerges as a game-changer, streamlining content creation and collaboration for teams of all sizes.

This flexible tool empowers users to develop, manage, and personalize content across various platforms and formats, fostering a collaborative and efficient content creation process. Exstream Content Author boasts a robust feature set designed to enhance your content creation experience that includes:

Assisted authoring: Leverage AI-powered suggestions and context-aware recommendations to streamline the writing process.

Effortless variation management: Create and manage different versions of content effortlessly, catering to specific needs and audiences.

Effective scheduling: Assign content creation and completion dates, ensuring timely delivery and project visibility.

Streamlined table of contents: Configure a clear and structured table of contents for easy navigation and organization within your documents.

Enhanced clarity: Utilize multilevel numbering for improved document structure and clarity.

Intuitive user interface: Navigate features with ease and access functionalities intuitively, regardless of technical expertise.

Seamless collaboration: Facilitate collaboration on content creation projects with efficient document sharing and editing tools.

Rich-media integration: Enhance your content with engaging visuals, audio, and video elements to capture attention and improve comprehension.

Effortless integration: Integrate seamlessly with existing content management systems, ensuring smooth workflows and centralized information management.

Customizable templates: Create and utilize branded templates to maintain consistency and efficiency across content creation projects.

OpenText offers two distinct content authoring solutions: the on-premises version of Exstream Content Author and the cloud version.

OpenText Exstream Content Author for On-premises:

This on-premises software solution requires installation and management on your servers. It excels at handling structured content, primarily technical documentation, user manuals, and policy documents.

On-premises Exstream Content Author boasts several features to support sophisticated and controlled content creation:

  • Collaboration and version control: This solution facilitates team-based projects by enabling collaborative editing and version history tracking.
  • Integration with existing systems: Integrates seamlessly with your existing content management systems, allowing centralized storage and retrieval of content.
  • Deployment model: Utilizes traditional on-premises deployment within the organization's data center or IT infrastructure.
  • Access: Has limited access within the LAN network, typically.
  • User interface: Features a traditional interface with limited customization options.
  • Scalability: Has scalability limitations due to on-premises constraints.
  • Integration: Has limited integration capabilities and may require custom development.
  • Security: Security measures are the responsibility of the organization, including implementing firewalls, encryption, and access controls.

On-premises Exstream Content Author is ideal for organizations managing complex technical documentation and requiring granular control over their content environment.

OpenText Exstream Content Author for Cloud:

This cloud-based solution eliminates the need for on-premises installation and offers browser-based access. Compared to the on-premises solution, it adopts a more versatile approach, catering to both structured and unstructured content creation, including marketing materials, blog posts, and email campaigns.

Cloud-based Exstream Content Author focuses on user experience and ease of use, evident in its features:

  • Streamlined user interface: The intuitive interface prioritizes user friendliness and enables quick navigation through functionalities.
  • Marketing and CRM integration: Seamless integration with various marketing automation and CRM platforms allows for efficient content management within your existing ecosystem.
  • Pre-built templates and drag-and-drop functionalities: Expedite content creation with pre-designed templates and user-friendly drag-and-drop features.
  • Real-time collaboration and workflows: Facilitate collaborative content creation through real-time editing and streamlined approval workflows.
  • Deployment model: Utilizes cloud-based deployment hosted on OpenText's cloud platform or other cloud providers like AWS, Microsoft Azure, or Google Cloud.
  • Access: Accessible from anywhere with an internet connection.
  • User interface: Features a modern interface with improved usability and customization capabilities.
  • Scalability: Offers the flexibility to scale resources up or down based on demand.
  • Integration: Offers easier integration with other cloud services and APIs, facilitating seamless data exchange with external systems.
  • Security: Cloud-based solutions often feature robust security measures like data encryption, identity and access management, and compliance certifications.

Exstream Content Author for cloud is a compelling choice for organizations seeking a user-centric, cloud-based solution for diverse content creation needs, particularly marketing and external communication efforts.

Choosing the Right Option:

The ideal choice between the two solutions hinges on your specific content creation landscape. Consider these factors:

  • Content types: If your focus lies on structured content like technical documents, on-premises might be more suitable. However, cloud-based provides flexibility for various content types.
  • Deployment preferences: On-premises or cloud-based deployment is another crucial factor.
  • Desired functionalities: Evaluate the features offered by each solution and choose the one that aligns best with your specific needs and workflow requirements.

By carefully considering these factors, you can choose the OpenText content authoring solution that empowers your team to create high-quality content efficiently. OpenText Exstream Content Author empowers you to overcome content creation challenges and unlock the full potential of your content strategy.