Mastering Content Creation with OpenText™ Exstream™ Content Author

4 min read

Shweta Gupta

Senior Project Manager

Crafting compelling and consistent content can be a challenge, especially for large organizations managing diverse needs. OpenText™ Exstream™ Content Author, part of the OpenText Exstream product portfolio, emerges as a game-changer, streamlining content creation and collaboration for teams of all sizes.

This flexible tool empowers users to develop, manage, and personalize content across various platforms and formats, fostering a collaborative and efficient content creation process. Exstream Content Author boasts a robust feature set designed to enhance your content creation experience that includes:

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Assisted authoring: Leverage AI-powered suggestions and context-aware recommendations to streamline the writing process.
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Effortless variation management: Create and manage different versions of content effortlessly, catering to specific needs and audiences.
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Effective scheduling: Assign content creation and completion dates, ensuring timely delivery and project visibility.
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Streamlined table of contents: Configure a clear and structured table of contents for easy navigation and organization within your documents.
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Enhanced clarity: Utilize multilevel numbering for improved document structure and clarity.
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Intuitive user interface: Navigate features with ease and access functionalities intuitively, regardless of technical expertise.
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Seamless collaboration: Facilitate collaboration on content creation projects with efficient document sharing and editing tools.
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Rich-media integration: Enhance your content with engaging visuals, audio, and video elements to capture attention and improve comprehension.
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Effortless integration: Integrate seamlessly with existing content management systems, ensuring smooth workflows and centralized information management.
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Customizable templates: Create and utilize branded templates to maintain consistency and efficiency across content creation projects.
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OpenText offers two distinct content authoring solutions: the on-premises version of Exstream Content Author and the cloud version.

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OpenText Exstream Content Author for On-premises:

This on-premises software solution requires installation and management on your servers. It excels at handling structured content, primarily technical documentation, user manuals, and policy documents.

On-premises Exstream Content Author boasts several features to support sophisticated and controlled content creation:

  • Collaboration and version control: This solution facilitates team-based projects by enabling collaborative editing and version history tracking.
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  • Integration with existing systems: Integrates seamlessly with your existing content management systems, allowing centralized storage and retrieval of content.
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  • Deployment model: Utilizes traditional on-premises deployment within the organization's data center or IT infrastructure.
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  • Access: Has limited access within the LAN network, typically.
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  • User interface: Features a traditional interface with limited customization options.
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  • Scalability: Has scalability limitations due to on-premises constraints.
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  • Integration: Has limited integration capabilities and may require custom development.
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  • Security: Security measures are the responsibility of the organization, including implementing firewalls, encryption, and access controls.
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On-premises Exstream Content Author is ideal for organizations managing complex technical documentation and requiring granular control over their content environment.

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OpenText Exstream Content Author for Cloud:

This cloud-based solution eliminates the need for on-premises installation and offers browser-based access. Compared to the on-premises solution, it adopts a more versatile approach, catering to both structured and unstructured content creation, including marketing materials, blog posts, and email campaigns.

Cloud-based Exstream Content Author focuses on user experience and ease of use, evident in its features:

  • Streamlined user interface: The intuitive interface prioritizes user friendliness and enables quick navigation through functionalities.
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  • Marketing and CRM integration: Seamless integration with various marketing automation and CRM platforms allows for efficient content management within your existing ecosystem.
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  • Pre-built templates and drag-and-drop functionalities: Expedite content creation with pre-designed templates and user-friendly drag-and-drop features.
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  • Real-time collaboration and workflows: Facilitate collaborative content creation through real-time editing and streamlined approval workflows.
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  • Deployment model: Utilizes cloud-based deployment hosted on OpenText's cloud platform or other cloud providers like AWS, Microsoft Azure, or Google Cloud.
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  • Access: Accessible from anywhere with an internet connection.
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  • User interface: Features a modern interface with improved usability and customization capabilities.
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  • Scalability: Offers the flexibility to scale resources up or down based on demand.
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  • Integration: Offers easier integration with other cloud services and APIs, facilitating seamless data exchange with external systems.
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  • Security: Cloud-based solutions often feature robust security measures like data encryption, identity and access management, and compliance certifications.
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Exstream Content Author for cloud is a compelling choice for organizations seeking a user-centric, cloud-based solution for diverse content creation needs, particularly marketing and external communication efforts.

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Choosing the Right Option:

The ideal choice between the two solutions hinges on your specific content creation landscape. Consider these factors:

  • Content types: If your focus lies on structured content like technical documents, on-premises might be more suitable. However, cloud-based provides flexibility for various content types.
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  • Deployment preferences: On-premises or cloud-based deployment is another crucial factor.
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  • Desired functionalities: Evaluate the features offered by each solution and choose the one that aligns best with your specific needs and workflow requirements.

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By carefully considering these factors, you can choose the OpenText content authoring solution that empowers your team to create high-quality content efficiently. OpenText Exstream Content Author empowers you to overcome content creation challenges and unlock the full potential of your content strategy.

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