Saheli Bhattacharya

Lead Marcom

I have more than 12 years of experience in marketing and brand management across industries. As an Agent of Brand Transformation, I like to think of myself as a persistent innovator and team motivator, who has developed and implemented multiple branding strategies. I have dominant experience in developing, implementing, and executing marketing initiatives, Digital Marketing, Competitor Tracking, pricing strategies and campaigns (print, web, social media, and broadcast), BTL /ATL budget across POP/ POSM/ Billboards/ Transit Medium with on Ground Activation/CRM. I have sufficient expertise in organizing a business tier focused Rewards and Recognition Program for channel partners/consumers including tours and events. Apart from these, I like to read, paint and watch movies.

Blogs

3 min read

How Artificial Intelligence and Machine Learning Enhance Customer Communication

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Exploring the Dynamic Content Capabilities of Quadient Inspire Interactive

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Ensuring the Integrity and Security of Customer Data within CCM Systems

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Striking the Balance Between Privacy and Personalization

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Leveraging CCM Systems for Compliance Management

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Multichannel vs. Omnichannel: Is There a difference?

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Breaking Down Data Silos Enables Data-Driven Customer Communications

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Personalization vs. Privacy: Finding the Right Balance

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Unlocking Growth and Retention: CCM Best Practices for Healthcare Payer Organizations

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Improving Efficiency and Effectiveness: CCM Best Practices for Utilities

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The CCM revolution in the Insurance industry

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Implementing Quality Assurance, Quality Control and Testing

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