Saheli Bhattacharya

Lead Marcom

I have more than 12 years of experience in marketing and brand management across industries. As an Agent of Brand Transformation, I like to think of myself as a persistent innovator and team motivator, who has developed and implemented multiple branding strategies. I have dominant experience in developing, implementing, and executing marketing initiatives, Digital Marketing, Competitor Tracking, pricing strategies and campaigns (print, web, social media, and broadcast), BTL /ATL budget across POP/ POSM/ Billboards/ Transit Medium with on Ground Activation/CRM. I have sufficient expertise in organizing a business tier focused Rewards and Recognition Program for channel partners/consumers including tours and events. Apart from these, I like to read, paint and watch movies.

Blogs
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The Essential KPIs for Success

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Cultivating Deeper Banking Customer Relationships

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5 Ways a CCM Platform Can Help Reduce Customer Churn

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The Rise of the Self-service Customer: How CCM Can Empower Them

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How CCM Helps the Insurance Industry With Digital Onboarding

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Personalizing Customer Communications in the Telecom Industry

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Leveraging CCM Software to Enhance Both the Customer and Employee Experience

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How Does CCM Improve the Onboarding Process in the Telecom Industry?

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Overcoming 6 Communication Challenges with CCM

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Digital Onboarding with CCM in the Banking Industry

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How Can CCM Assist the Insurance Industry’s Transformation into a Digital Future?

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Breaking Down Silos and Achieving Synergy with CCM

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Exploring the Synergy of AI and CCM

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Unleashing the Benefits of AI and CCM Integration with the OpenText™ Platform

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Customer Communication Management and Human-Centered Design: Mastering 360-Degree Engagement

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How CCM Supports a Credit Union’s Competitive Advantage

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Transitioning from Legacy to Cloud CCM Software? Here’s How to Choose the Right Partner

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Navigating the GDPR Conundrum with CCM Platforms

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Building Insurance Customers’ Loyalty through CCM

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Enabling Print Solution Providers to Go Digital with CCM

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Automating Success: How Document Automation and Delivery Revamps CCM

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Simplified Approval Processes Enabled by E-Signatures

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How are CCM Solutions Transforming the Banking Sector?

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How Artificial Intelligence and Machine Learning Enhance Customer Communication

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Exploring the Dynamic Content Capabilities of Quadient Inspire Interactive

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Ensuring the Integrity and Security of Customer Data within CCM Systems

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Striking the Balance Between Privacy and Personalization

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Leveraging CCM Systems for Compliance Management

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Multichannel vs. Omnichannel: Is There a difference?

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Breaking Down Data Silos Enables Data-Driven Customer Communications

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Personalization vs. Privacy: Finding the Right Balance

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Unlocking Growth and Retention: CCM Best Practices for Healthcare Payer Organizations

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Improving Efficiency and Effectiveness: CCM Best Practices for Utilities

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The CCM revolution in the Insurance industry

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Unveiling the Idea Behind CCM and Its Transformation to CXM

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Top 20 Security Printing Methods Explored

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Text and Image Wrapping in Quadient Inspire WFD

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Implementing Quality Assurance, Quality Control and Testing

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Automated Document Factory (ADF) with Quadient Inspire

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